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Get a qualification in a fast-paced, global industry that is constantly evolving. With our qualifications in marketing and advertising, you will get the communication skills required to reach global markets using media channels that are advancing by the day amid technological and digital innovation. You will also gain an understanding of consumer behaviour and how to sell your message in a highly competitive space to media-savvy consumers.
 

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National ID State ID Title Qualification level Study mode Campus
BSB52415 AZK1 Marketing and Communication Diploma On campus
Perth (Northbridge)
R000000, R000012, R000017, Marketing, Business, Diploma, Communication, Advertising, BSB52415, AZK1, TAFEADM, TAFE04

Advance your career in marketing through the development of strategic marketing and research capabilities

This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.

Working with local clients, you're responsible for the account management of a series of projects, including building websites, creating persuasive advertisements for traditional and digital mediums, and designing and implementing an integrated marketing communications plan.
 
You're encouraged to practice soft skills like time management, interpersonal communication and teamwork; while undertaking advanced marketing tasks such as market research and analysis, evaluation of marketing opportunities and creative concept development. Gain confidence in public speaking, work with clients across broad industries and develop strategic marketing approaches based on research.
 
Upon completion, you'll be competent to work in entry-level positions within industry. Alternatively, graduates may choose to continue with tertiary studies at university, with the possibility of applying for credits/advanced standing for the units completed in the Diploma.  

Gain these skills
  • Design and develop integrated marketing communication plans
  • Interpret market trends and developments
  • Create mass electronic media and print advertisements
  • Plan market research    
  • Write persuasive copy
Is this course right for me?

I have the following attributes:

  • Good organisational and time management skills
  • Able to analyse and interpret information
  • Creative problem solving skills
  • Able to work under pressure and enjoy working as part of a team

 

BSB42415 AZJ8 Marketing and Communication Certificate IV On campus
Online
Perth (Northbridge)
TAFEADM, azj8, bsb42412, avs4, bsb41315, TAFE04, R000000, Business and Finance, R000017, Marketing, communication, advertising, PR, promotion, branding, writing, comms, analysis, survey, research

Product, price, place and promotion!

This qualification will build your knowledge and skills to step into the dynamic and fast evolving world of marketing and communications enabling you to develop creative marketing solutions.

You will develop fundamental skills including market researchdigital marketing, communication skills, consumer behaviour, visual design and e-marketing

This qualification leads to a range of entry level roles within industry, be it advertising, research, digital marketing or even to start and grow your own business.  Alternatively, graduates may choose to continue with studies, transitioning into the Diploma of Marketing and Communication, further developing your skills by interacting with real clients and being exposed to more formal marketing environments. 

Keen to get started? We also offer this course online.

Gain these skills
  • Conduct market research
  • Profile the market and analyse consumer behaviour
  • Develop marketing presentations and positioning statements
  • Improve your writing skills and develop complex documents and powerpoint presentations
  • Establish face to face and online networks
  • Create visual design components and e-marketing communications.
Is this course right for me?

I have the following attributes:

  • Able to analyse and interpret information
  • Creative
  • Good organisational and communication skills
  • Able to work as part of a team

 

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With a legal studies qualification from North Metropolitan TAFE, you could find yourself working in various support roles in criminal law, family law, commercial law and litigation, in government, private sector or alongside a legal practitioner. Our courses cover confidentiality and security issues, legal terminology, searching public records, producing business documents and general knowledge of the legal system.

If you enjoy working in a team and have great attention to detail, then you are perfect for a career in human resources. By studying at North Metropolitan TAFE, you will learn how to interact and communicate with people from a wide range of backgrounds, increase efficiency and productivity of an organisation, run successful recruitment processes and manage staff.

Our finance courses offer students a chance to expand their maths skills and learn how to apply their expertise in a business setting. You will develop the practical skills and knowledge you need to accomplish bookkeeping, accounting and money management tasks within any organisation.
 
Our qualifications will see you preparing financial reports and business activity statements (BAS), responding to customer enquiries, running sales and services, maintaining financial records and performing clerical duties.

Our business qualifications will give you 
the experience of a practical and real business environment, allowing you to develop skills in a wide range of business roles, including administration, finance, human resources and sales and marketing. You will gain networking skills, learn to produce complex documents, work on project budgets, organise meetings and travel schedules, provide outstanding customer service, promote products and services, and also how to use the latest office software.
 

By developing the transferable skills needed in accounting and finance, you will have access to job opportunities all over the world in a wide range of areas – from financial planning to bookkeeping, mortgage broking to accounting.

Studying our qualifications will expose you to a combination of industry-trained lecturers, industry speakers and innovative group activities. Our courses allow you to specialise in accounting, bookkeeping or banking, and will see you learn operational reporting, preparation of budgets, classifying, recording and reporting documents. 

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