North Metropolitan TAFE (NMTAFE) Graphic Design student Mitchell Do is the inaugural winner of Kindling, an initiative by digital agency Bonfire, that gives young creatives a chance to see their work in the real world.
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Mitchell received a $1000 cash prize and the opportunity to work with designer Jarrod Fuller from www.zendoke.com to create the cover of Campaign Brief WA’s 2020 Awards magazine issue. Campaign Brief is Australasia's most influential creative advertising trade magazine with all the latest in news and new campaigns.
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Another NMTAFE Graphic Design student, Ray Tian, came runner-up for the concept “Jigsaw Puzzle” and took home a cash prize of $500.
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Bonfire is a digital performance agency leading independent Google Premier Partner that has been delivering award-winning strategies to Australian businesses for over 20 years.
Mitchell worked with Jarrod to bring the concept “Celebrating bright minds” to life, a tribute to the 2020 Campaign Brief Awards which celebrates the achievements of the industry’s brightest minds. It featured a brain with the right hemisphere designed as a circuit board with data pulses and finished with a Gloss UV varnish.
Passionate about exploring the possibilities of design, runner-up Ray likes to find inspirations in everyday life.
“In one of the concepts I presented, I had a waveform on the front cover, which is the shape of a recording of my own voice saying ‘performance digital’. I had this idea from ‘talking’ to Google when I was too busy to type. I then realised that voice search marketing is a new trend that we are currently transitioning into.
This experience with the Kindling brief is both challenging and beneficial to me, it pushes my capability to generate concepts and represent them visually. I find it is a great addition to our TAFE courses.”
Marketing lecturer Jennifer Than-Htay said Kindling gives up and coming professionals a step into the industry.
“Not only does it give them valuable insights and opportunities, it also encourages others to see what is possible.”
Head of Bonfire’s marketing team, Rene LeMerle said they received an overwhelming amount of entries which made the judging process difficult.
“The amount of young talent out there is inspiring. We received some very well thought-out and creative concepts that made it difficult to decide on a winner. Mitchell’s concept best reflected the Bonfire brand and we are very pleased to announce him as this year’s winner.”
The special April issue of Campaign Brief WA(opens in a new tab) magazine is out now.
