Get a qualification in a fast-paced, global industry that is constantly evolving. With our qualifications in marketing and advertising, you will get the communication skills required to reach global markets using media channels that are advancing by the day amid technological and digital innovation. You will also gain an understanding of consumer behaviour and how to sell your message in a highly competitive space to media-savvy consumers.
Our courses involve plenty of teamwork and creative thinking, giving you the opportunity to conduct and analyse market research, develop marketing plans for products and services, and produce promotional campaigns to communicate with the general public.
Bring together text and graphics
Get creative with this hands-on course that will give you the basic skills in developing marketing and communications promotional materials using InDesign.
Bring together text and graphics with InDesign - the industry-standard publishing software
Learn the skills you need to develop and design creative promotional material such as flyers, posters and brochures with this introductory InDesign course.
You'll cover the basics such as:
- Creating documents
You'll also go over master pages, templates, document management, workflow, tables, interfacing with spreadsheets, forms and interactive buttons amongst other InDesign essentials.
You will need to bring along a thumb drive (2GB will be fine) for this course.
Understand the marketplace and develop creative marketing solutions
This course will develop your skills in market research and analysis, creating presentations and positioning statements, and will also extend your writing skills. On completion you'll be prepared you for various roles in areas such as market research, consumer behaviour and developing creative visual and emarketing communications.
Product, price, place and promotion!
This qualification will build your knowledge and skills to step into the dynamic and fast evolving world of marketing and communications enabling you to develop creative marketing solutions.
You will develop fundamental skills including market research, digital marketing, communication skills, consumer behaviour, visual design and e-marketing.
This qualification leads to a range of entry level roles within industry, be it advertising, research, digital marketing or even to start and grow your own business. Alternatively, graduates may choose to continue with studies, transitioning into the Diploma of Marketing and Communication, further developing your skills by interacting with real clients and being exposed to more formal marketing environments.
Keen to get started? We also offer this course online.
Supervise staff and lead marketing campaigns
This course covers the design and development of integrated marketing communication plans, interpreting market trends and developments, and creating mass electronic media and print advertisements.
Advance your career in marketing through the development of strategic marketing and research capabilities
This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.
As those in industry are aware, Marketing and Communication is a unique field as marketing is critical across all industries and it is intrinsically linked to business strategy. However, it is all about getting to know the empowered customer, understanding their needs and wants in order to shape strategy and communicate with them, driving business success.
Working with local clients, you're responsible for the account management of a series of projects, including building websites, creating persuasive advertisements for traditional and digital mediums, and designing and implementing an integrated marketing communications plan. You'll use real workplaces to demonstrate their capabilities, and to bolster their confidence in communicating with influence.
You're encouraged to practice soft skills like time management, interpersonal communication and teamwork; while undertaking advanced marketing tasks such as market research and analysis, evaluation of marketing opportunities and creative concept development. Gain confidence in public speaking, work with clients across broad industries and develop strategic marketing approaches based on research.
Our course provides a pathway for those who are already working in marketing environments or roles to gain a formal qualification and to build on their analytical and creative skills and knowledge.
Upon completion, you'll be competent to work in entry-level positions within industry.
Alternatively, graduates may choose to continue with tertiary studies at university, with the possibility of applying for credits/advanced standing for the units completed in the Diploma.
This skill set is free for everyone
You'll gain the skills you need to be business or job ready in any field of small business.
If you're currently operating or thinking about starting up a small business, or would like to get job ready for an administrative support position in a small business operation, this is the skill set for you!
The Operate a Small Business Skill Set offers a fantastic range of skills and knowledge to get you job ready. You'll learn how to design and produce business documents and publications, digitally design and develop text-based documents, develop spreadsheets through the use of both cloud-based and non-cloud based applications, identify financial requirements of a business including profit targets, cash flow projections and strategies to garner financial support, and understand workplace health and safety (WHS) legislation and its application to safe work practices. It even covers how to create and build a social networking presence using social media tools and applications.
Please note this skill set is experiencing high demand and places are limited.