Marketing

Get a qualification in a fast-paced, global industry that is constantly evolving. With our qualifications in marketing and advertising, you will get the communication skills required to reach global markets using media channels that are advancing by the day amid technological and digital innovation. You will also gain an understanding of consumer behaviour and how to sell your message in a highly competitive space to media-savvy consumers.
 
Our courses involve plenty of teamwork and creative thinking, giving you the opportunity to conduct and analyse market research, develop marketing plans for products and services, and produce promotional campaigns to communicate with the general public.

Course list

* Please note that eligibility requirements apply to some of the free training.
National ID: SC
State ID: SC-PIN-V1413
Industry Creative Industries

InDesign Introduction Short Course

Bring together text and graphics

Get creative with this hands-on course that will give you the basic skills in developing marketing and communications promotional materials using InDesign.

Bring together text and graphics with InDesign - the industry-standard publishing software

Learn the skills you need to develop and design creative promotional material such as flyers, posters and brochures with this introductory InDesign course.

You'll cover the basics such as:

  • Creating documents
  • Presets
  • Styles
  • Swatches
  • Packaging
  • Printing

You'll also go over master pages, templates, document management, workflow, tables, interfacing with spreadsheets, forms and interactive buttons amongst other InDesign essentials.

You will need to bring along a thumb drive (2GB will be fine) for this course.

Short course
National ID: BSB42415
State ID: AZJ8
Industry Business and Finance
Online

Certificate IV in Marketing and Communication

Understand the marketplace and develop creative marketing solutions

This course will develop your skills in market research and analysis, creating presentations and positioning statements, and will also extend your writing skills. On completion you'll be prepared you for various roles in areas such as market research, consumer behaviour and developing creative visual and emarketing communications.

Product, price, place and promotion!

This qualification will build your knowledge and skills to step into the dynamic and fast evolving world of marketing and communications enabling you to develop creative marketing solutions.

You will develop fundamental skills including market researchdigital marketing, communication skills, consumer behaviour, visual design and e-marketing

This qualification leads to a range of entry level roles within industry, be it advertising, research, digital marketing or even to start and grow your own business.  Alternatively, graduates may choose to continue with studies, transitioning into the Diploma of Marketing and Communication, further developing your skills by interacting with real clients and being exposed to more formal marketing environments. 

Keen to get started? We also offer this course online.

 

Certificate IV
National ID: BSB52415
State ID: AZK1
Industry Business and Finance

Diploma of Marketing and Communication

Supervise staff and lead marketing campaigns

This course covers the design and development of integrated marketing communication plans, interpreting market trends and developments, and creating mass electronic media and print advertisements.

Advance your career in marketing through the development of strategic marketing and research capabilities

This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.

Working with local clients, you're responsible for the account management of a series of projects, including building websites, creating persuasive advertisements for traditional and digital mediums, and designing and implementing an integrated marketing communications plan.
 
You're encouraged to practice soft skills like time management, interpersonal communication and teamwork; while undertaking advanced marketing tasks such as market research and analysis, evaluation of marketing opportunities and creative concept development. Gain confidence in public speaking, work with clients across broad industries and develop strategic marketing approaches based on research.
 
Upon completion, you'll be competent to work in entry-level positions within industry. Alternatively, graduates may choose to continue with tertiary studies at university, with the possibility of applying for credits/advanced standing for the units completed in the Diploma.  

 

Diploma
State ID: AE150
Industry Business and Finance
Free*
Skill sets

Operating a Small Business Skill Set

If you've ever wanted to set up your own small business this free skill set will give you the skills you need

You'll gain the skills you need to be business or job ready in any field of small business.

This skill set is free for everyone

If you're currently operating or thinking about starting up a small business, or would like to get job ready for an administrative support position in a small business operation, this is the skill set for you! 

The Operating a Small Business Skill Set offers a fantastic range of skills and knowledge to get you job ready. You'll learn how to design and produce business documents and publications, digitally design and develop text-based documents,  develop spreadsheets through the use of both cloud-based and non-cloud based applications, identify financial requirements of a business including profit targets, cash flow projections and strategies to garner financial support, and understand workplace health and safety (WHS) legislation and its application to safe work practices. It even covers how to create and build a social networking presence using social media tools and applications. 

Skill set
State ID: EAB85
Industry Business and Finance

e-Marketing Activities for Small Business Skill Set

Learn what will help your business

e-Marketing can benefit all small businesses, you'll gain the skills and knowledge required to coordinate a range of marketing and promotional activities for your small business.

e-Marketing can benefit all small businesses, learn what will help your business

The e-Marketing Activities for Small Business Skill Set will provide you with the skills to develop and evaluate a strategic marketing plan utilising both traditional and digital marketing channels. It covers coordinating a range of communication, marketing and promotional activities using technology for your small business.

The course offers a range of skills to support job seekers, job keepers, career changers and small business operators and has been specifically designed to help businesses and workforces adjust to the changing operating environment, by building or enhancing skills and knowledge in business and technology to stay competitive.                   

Skill set
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