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Marketing

Get a qualification in a fast-paced, global industry that is constantly evolving. With our qualifications in marketing and advertising, you will get the communication skills required to reach global markets using media channels that are advancing by the day amid technological and digital innovation. You will also gain an understanding of consumer behaviour and how to sell your message in a highly competitive space to media-savvy consumers.
 
Our courses involve plenty of teamwork and creative thinking, giving you the opportunity to conduct and analyse market research, develop marketing plans for products and services, and produce promotional campaigns to communicate with the general public. 

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Qualification level
Study mode
National ID State ID Title Qualification level Study mode Campus
BSB52415 AZK1 Marketing and Communication Diploma On campus
Perth (Northbridge)
R000000, R000012, R000017, Marketing, Business, Diploma, Communication, Advertising, BSB52415, AZK1, TAFEADM, TAFE04

Advance your career in marketing through the development of strategic marketing and research capabilities

Marketing and communication skills are essential to the success of all businesses, whether new and established. This course will provide you with strong theory knowledge and demonstrated managerial skills, allowing you to supervise other staff members and lead marketing campaigns.

Gain these skills
  • Design and develop integrated marketing communication plans
  • Interpret market trends and developments
  • Create mass electronic media and print advertisements
  • Plan market research    
  • Write persuasive copy
Is this course right for me?

I have the following attributes:

  • Good organisational and time management skills
  • Able to analyse and interpret information
  • Creative problem solving skills
  • Able to work under pressure and enjoy working as part of a team

 

BSB42415 AZJ8 Marketing and Communication Certificate IV On campus
Online
Perth (Northbridge)
TAFEADM, azj8, bsb42412, avs4, bsb41315, TAFE04, R000000, Business and Finance, R000017, Marketing, communication, advertising, PR, promotion, branding, writing, comms, analysis, survey, research

Product, price, place and promotion!

This course will build your knowledge and practical skills to understand the marketplace and develop creative marketing solutions.

You will develop fundamental skills of research and analysis, and coupled with your creative capabilities is the perfect way to start your career in marketing.

You will gain skills and knowledge needed to work in various roles in the industry including market research, consumer behaviour and developing creative visual and emarketing communications.

Keen to get started? We offer this course online.

Gain these skills
  • Conduct market research
  • Profile the market and analyse consumer behaviour
  • Develop marketing presentations and positioning statements
  • Improve your writing skills and develop complex documents and powerpoint presentations
  • Establish face to face and online networks
  • Create visual design components and e-marketing communications.
Is this course right for me?

I have the following attributes:

  • Able to analyse and interpret information
  • Creative
  • Good organisational and communication skills
  • Able to work as part of a team

 

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Page last updated October 31, 2018