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Home | Courses | e-Marketing Activities for Small Business Skill Set

e-Marketing Activities for Small Business Skill Set

State ID: EAB85

e-Marketing can benefit all small businesses, learn what will help your business

The e-Marketing Activities for Small Business Skill Set will provide you with the skills to develop and evaluate a strategic marketing plan utilising both traditional and digital marketing channels. It covers coordinating a range of communication, marketing and promotional activities using technology for your small business.

The course offers a range of skills to support job seekers, job keepers, career changers and small business operators and has been specifically designed to help businesses and workforces adjust to the changing operating environment, by building or enhancing skills and knowledge in business and technology to stay competitive.                   

Gain these skills
  • Plan a range of marketing and promotional activities
  • Research, prepare and evaluate an organisational e-marketing plan
  • Plan electronic communications to effectively convey marketing communication messages
Skill sets

This skill set is related to the Skills Ready program. Other skill sets can be found on our Courses page, using the Refine course results>Study mode filters.

Important information

Further study

How to apply


Important information

Delivery is a mixture of online and on campus, with six online collaborate sessions and six face-to-face workshops.
You will attend orientation on campus and have up to 8 weeks to complete the course, but you can fast-track your learning and complete the skill set earlier.

Starts 8 October, all sessions run 17:00 - 19:00

  • Collaborate sessions:  weekly from 15 October - 18 November    
  • Face-to-face workshops: weekly from 14 October - 19 November


Further study

North Metropolitan TAFE offers you a range of further study opportunities, see below for a list of related courses.

How to apply

Ready to apply for this skill set? 


Estimated Course Fee

Estimated Concession Fee

$390.40 $117.60
These fees are estimates only and are for the entire course for students enrolling on a full-time basis.
- Fees might differ between courses delivered at different campuses due to the elective units included in the course study plan or adapting courses to meet local industry needs.
- Fees may also differ for each individual student depending on the units of study selected, prior qualifications and recognition of prior learning.
- Fees are payable at enrolment each semester for the units enrolled for that period. Some year-long courses might have a bigger fee load in the first semester. 
- Proof of concession must be presented to access concession rates if eligible.
- For secondary school aged persons (in 2020, students born on or after 1 July 2002 who are at least 15 years old) undertaking training that is not part of a VET Delivered to Secondary Schools program, the maximum course fee chargeable in 2020 is $420 plus the resource fees and discretionary fees. 
- Prices quoted include resource fees, but do not include material fees such as the cost of books, uniforms and students personal equipment.
- The course fee cap applicable to Diplomas and Advanced Diplomas only applies during the current calendar year, so fees might differ for students enrolling in semester 2.
- VET Student Loans Eligible Courses and Caps may be subject to changes implemented by the Australian Government.
- Concessions and Secondary School Age cap do not apply to commercial courses, or Foundation Programs (ESL, General Education, etc.)
- Course information and fees are subject to change without notice.

Delivery location, important dates and study options

During your course of study, NMTAFE may use a variety of learning practices to ensure you get the best outcome for your learning journey.
This may include online learning, face-to-face classroom, laboratory/workshop delivery, work placement or a combination of these, depending on which is most appropriate.

Semester 2, 2020

Perth (Northbridge) - Blended - 8 October Start


Fees and charges


Duration 10 week/s
When Semester 2, 2020
Where Perth (Northbridge)
How On campus
Apply now
Ready to apply for this skill set? Skill Set Application

Course enquiry

Please note This form is only for course enquiries. If you would like to apply, please refer to the 'How to apply' tab above.

Page last updated August 11, 2020