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Home | Courses | Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

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National ID: BSB42415 | State ID: AZJ8


Product, price, place and promotion!

This course will build your knowledge and practical skills to understand the marketplace and develop creative marketing solutions.

You will develop fundamental skills of research and analysis, and coupled with your creative capabilities is the perfect way to start your career in marketing.

You will gain skills and knowledge needed to work in various roles in the industry including market research, consumer behaviour and developing creative visual and emarketing communications.

Keen to get started? We offer this course online, visit Apply and enrol for more information.

Gain these skills
  • Conduct market research
  • Profile the market and analyse consumer behaviour
  • Develop marketing presentations and positioning statements
  • Improve your writing skills and develop complex documents and powerpoint presentations
  • Establish face to face and online networks
  • Create visual design components and e-marketing communications.
Is this course right for me?

I have the following attributes:

  • Able to analyse and interpret information
  • Creative
  • Good organisational and communication skills
  • Able to work as part of a team

Entrance Requirements


Study pathway

Job opportunities

Important information

Entrance Requirements
Study pathway
Job opportunities

Your qualification prepares you for roles such as:

  • marketing manager | coordinator | officer
  • marketing researcher
  • marketing assistant
  • online | digital marketing manager
Important information

Delivery location, important dates and study options


Fees and charges


How to apply


Course Overview

WhenWas available Semester 1, 2018
Available Semester 2, 2018
Fees and charges

View our Indicative Fees list 

Local full time students

Course fees are made up of two components, tuition fees and resource fees.

Tuition fees are determined by multiplying the course fee rate by the nominal hours, which is the number of hours in which an average student could be expected to complete each unit. They are not the hours of training or instruction.

Resource fees are charges for material that are essential to a course or unit, and are purchased by NMT to be used by students during the course.

Fees may vary depending on the units you are enrolled in so an approximate amount has been shown. You will be given the exact amount of your fees at enrolment. Part time student fees will vary depending on the number of units you are enrolled in.

Please note, you may also need to buy textbooks or equipment for your course.


International Students

Check TAFE International WA to confirm this course is available to international students. You will pay your tuition fees to TIWA.




Unit TitleNational IDUnit of Study
Apply digital solutions to work processesBSBMGT407AUK12
Apply marketing communication across a convergent industryBSBMKG417AWF89
Articulate, present and debate ideasBSBCRT401AUM24
Develop and apply knowledge of marketing communication industryBSBMKG418AWF87
Make a presentationBSBCMM401AUI59


Unit TitleNational IDUnit of Study
Analyse consumer behaviourBSBMKG419AWF88
Conduct market researchBSBMKG408AUK63
Develop product knowledgeBSBPRO401AUH87
Produce complex desktop published documentsBSBITU404AUJ10
Profile the marketBSBMKG401AUH38
Promote products and servicesBSBMKG413AUM05
Write complex documentsBSBWRT401AUK28
How to apply

Visit our Apply and Enrol page to find out how to apply for full-time, part-time or online courses.

International students please view your application process here.

For apprenticeships and traineeships, you must be employed in a training contract by an appropriate organisation to study.

For all other enquiries please call us on 1300 300 822 or email:

Please note, fees are subject to change.

Apply now
Ready to apply for this course? Check out the apply and enrol page for more information.

Please make sure you select a campus in the units tab otherwise no course study plan information will be printed.

Course enquiry

Please note: This form is only for course enquiries. If you would like to apply or require further application information, please visit our Apply and Enrol page.

Qualification level

Available Semester 1
Available Semester 2

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Page last updated May 10, 2019