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Designing the cultural heart of Northbridge

North Metropolitan TAFE Graphic Design students took 2nd place at the Perth Cultural Centre Wayfinding Design Competition.

Run by the Metropolitan Redevelopment Authority (MRA), the competition saw emerging design students develop proposals for wayfinding and Whadjuk place mapping for the Perth Cultural Centre precinct. Of the 21 submissions received, five teams were shortlisted and paired with an emerging Whadjuk public artist for artistic and cultural guidance.

“The integration of Whadjuk stories through functional amenity is a great opportunity to extend the cultural footprint of the Perth Cultural Centre and yet another example of the MRA’s commitment to the supporting positive Aboriginal outcomes throughout our projects”, MRA Chief Executive Officer Kieran Kinsella said. “Equally, the opportunity to partner emerging artists with students will hopefully entrench the value of Whadjuk culture in Perth’s next generation of designers.”

Graphic Design students Benjamin Horgan, Molly Broun, Elizabeth Hancock and Katherine Bennison were one of the shortlisted groups. They said the competition provided them with an invaluable experience of designing for built environments.

“The Perth Cultural Centre Wayfinding Competition was a unique opportunity offered by North Metropolitan TAFE as part of our curriculum”, Benjamin said. “What began as an assignment became a great learning experience”.

“Working with one on one with our assigned Indigenous Artist mentor, Aurora Abraham, gave us a deeper understanding and respect of the Whadjuk People and the cultural significance of the Perth Cultural Centre and Australia’s Indigenous history.”

Their entry will now feature in an exhibition at the Perth Cultural Centre. The MRA have also approached them about the possibility of some further design work.

“Our students achieved 2nd place, but by all reports were very close to winning”, North Metropolitan TAFE Graphic Design lecturer Tim Ewers said. “It was great to see the genuine pride on their faces, having had real exposure to clients, contractors and industry processes, and achieving an amazing result. Their presentation definitely more than held its own against the other entrants in terms of research, conceptualisation and design standards.”

Page last updated September 07, 2017