Home | Courses | Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

National ID: BSB42415 | State ID: AZJ8


Product, price, place and promotion! This course will build your knowledge and practical skills to understand the marketplace and develop creative marketing solutions.

You will develop fundamental skills of research and analysis, and coupled with your creative capabilities is the perfect way to start your career in marketing.

You will gain skills and knowledge needed to work in various roles in the industry including market research, consumer behaviour and developing creative visual and emarketing communications.

You'll learn how to:

  • Conduct market research
  • Profile the market and analyse consumer behaviour
  • Develop marketing presentations and positioning statements
  • Improve your writing skills and develop complex documents and powerpoint presentations
  • Establish face to face and online networks
  • Create visual design components and e-marketing communications.

Your qualification prepares you for roles such as:

marketing manager/coordinator/officer, marketing researcher, marketing assistant, online/digital marketing manager

Course overview

Course details

Course Overview

Where Balga
Northbridge Building 1
How Full-Time
When Was available Semester 1, 2017
Available Semester 2, 2017

marketing manager/coordinator/officer, marketing researcher, marketing assistant, online/digital marketing manager

Further study opportunities:

Please contact the college to receive an indicative price for this course.

Local full time students

Course fees are made up of two components, tuition fees and resource fees.

Tuition fees are determined by multiplying the course fee rate by the nominal hours, which is the number of hours in which an average student could be expected to complete each unit. They are not the hours of training or instruction.

Resource fees are charges for material that are essential to a course or unit, and are purchased by NMT to be used by students during the course.

Fees may vary depending on the units you are enrolled in so an approximate amount has been shown. You will be given the exact amount of your fees at enrolment. Part time student fees will vary depending on the number of units you are enrolled in.

Please note, you may also need to buy textbooks or equipment for your course.
NOTE up to date fees will be available shortly. Please return to this page or contact us for details

International Students

If this course is available for International students you will need to pay your course fees to TIWA when you accept your offer.


Unit Title National ID Unit of Study
Apply digital solutions to work processes BSBMGT407 AUK12
Apply marketing communication across a convergent industry BSBMKG417 AWF89
Articulate, present and debate ideas BSBCRT401 AUM24
Develop and apply knowledge of marketing communication industry BSBMKG418 AWF87
Make a presentation BSBCMM401 AUI59


Unit Title National ID Unit of Study
Analyse consumer behaviour BSBMKG419 AWF88
Conduct market research BSBMKG408 AUK63
Develop product knowledge BSBPRO401 AUH87
Produce complex desktop published documents BSBITU404 AUJ10
Profile the market BSBMKG401 AUH38
Promote products and services BSBMKG413 AUM05
Write complex documents BSBWRT401 AUK28

If this course uses TAFE Admissions, to study full-time in 2017 apply through tasonline.tafe.wa.edu.au.

Part time enrolments are usually done in late January and mid June each year while online and continuous enrolment courses normally have enrolments available at any time, for help enrolling or for more information:

call: 1300 300 822 or email: enquiry@nmtafe.wa.edu.au

International students please contact www.tafeinternational.wa.edu.au.

For apprenticeships and traineeships, you must be employed in a training contract by an appropriate organisation to study.

For all other enquiries please call us on 1300 300 822 or email: enquiry@nmtafe.wa.edu.au

Entrance Requirements

School Leaver Non-School Leaver AQF
C Grades in Year 11 WACE General English, and OLNA or NAPLAN 9 Band 8 C Grades in Year 11 English and Maths or equivalent Certificate II or Certificate III


Course enquiry


Page last updated August 17, 2017