Home | Courses | Certificate IV in Marketing And Communication

Certificate IV in Marketing And Communication

National ID: BSB42415 | State ID: AZJ8


Product, price, place and promotion! This course will build your knowledge and practical skills to understand the marketplace and develop creative marketing solutions.

You will develop fundamental skills of research and analysis, and coupled with your creative capabilities is the perfect way to start your career in marketing.

You will gain skills and knowledge needed to work in various roles in the industry including market research, consumer behaviour and developing creative visual and emarketing communications.

You'll learn how to:

  • Conduct market research
  • Profile the market and analyse consumer behaviour
  • Develop marketing presentations and positioning statements
  • Improve your writing skills and develop complex documents and powerpoint presentations
  • Establish face to face and online networks
  • Create visual design components and e-marketing communications.

Your qualification prepares you for roles such as:

marketing manager/coordinator/officer, marketing researcher, marketing assistant, online/digital marketing manager

Course overview

Course details

Course Overview

Where Balga
Northbridge Building 1
How Full-Time
International Students (In Australia)
When Was available Semester 1, 2017
Available Semester 2, 2017

marketing manager/coordinator/officer, marketing researcher, marketing assistant, online/digital marketing manager

Further study opportunities:

Please contact the college to receive an indicative price for this course.

Local full time students

Course fees are made up of two components, tuition fees and resource fees.

Tuition fees are determined by multiplying the course fee rate by the nominal hours, which is the number of hours in which an average student could be expected to complete each unit. They are not the hours of training or instruction.

Resource fees are charges for material that are essential to a course or unit, and are purchased by NMT to be used by students during the course.

Fees may vary depending on the units you are enrolled in so an approximate amount has been shown. You will be given the exact amount of your fees at enrolment. Part time student fees will vary depending on the number of units you are enrolled in.

Please note, you may also need to buy textbooks or equipment for your course.

For details see the indicative fees list here.

International Students

If this course is available for International students you will need to pay your course fees to TIWA when you accept your offer.

Module Group Core Units

Unit Title National ID Unit of Study
Make a presentation BSBCMM401 AUI59
Articulate, present and debate ideas BSBCRT401 AUM24
Apply digital solutions to work processes BSBMGT407 AUK12

Module Group Elective Units

Unit Title National ID Unit of Study
Conduct pre-campaign testing BSBADV402 AUK57
Monitor advertising production BSBADV403 AUH19
Protect and use brands and business identity BSBIPR403 AUJ34
Review advertising media options BSBADV408 AUK94
Implement workplace information system BSBINM401 AUI60
Design direct response offers BSBMKG409 AUL58
Test direct marketing activities BSBMKG410 AUL41
Report on financial activity BSBFIA402 AUH67
Develop public relations campaigns BSBPUB402 AUJ85
Apply media analysis and processing tools BSBADV407 AUK40
Analyse direct marketing databases BSBMKG411 AUL53
Lead effective workplace relationships BSBLDR402 AUM06
Profile the market BSBMKG401 AUH38
Conduct market research BSBMKG408 AUK63
Promote products and services BSBMKG413 AUM05
Write complex documents BSBWRT401 AUK28
Perform media calculations BSBADV405 AUJ33
Schedule advertisements BSBADV404 AUI90
Develop product knowledge BSBPRO401 AUH87
Analyse and present research information BSBRES401 AUL69
Develop public relations documents BSBPUB403 AUL15
Coordinate implementation of customer service strategies BSBCUS401 AUK67
Buy and monitor media BSBADV406 AUJ73

If this course uses TAFE Admissions, to study full-time in 2017 apply through tasonline.tafe.wa.edu.au.

Part time enrolments are usually done in late January and mid June each year while online and continuous enrolment courses normally have enrolments available at any time, for help enrolling or for more information:

call: 1300 300 822 or email: enquiry@nmtafe.wa.edu.au

International students please contact www.tafeinternational.wa.edu.au.

For apprenticeships and traineeships, you must be employed in a training contract by an appropriate organisation to study.

For all other enquiries please call us on 1300 300 822 or email: enquiry@nmtafe.wa.edu.au


Course enquiry

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Page last updated April 28, 2017