Home | Courses | Certificate IV in Marketing

Certificate IV in Marketing

National ID: BSB41315 | State ID: AVS4

 

Product, price, place and promotion! This course will build your knowledge and practical skills to understand the marketplace and develop creative marketing solutions.
Developing fundamental skills of research and analysis coupled with your creative capabilities into the marketing mix is the perfect way to start your career in marketing.

You will gain skills and knowledge needed to work in various roles in the industry including market research, consumer behaviour and developing creative visual and emarketing communications.

You'll learn how to:

  • Conduct market research
  • Profile the market and analyse consumer behaviour
  • Develop marketing presentations and positioning statements
  • Improve your writing skills and develop complex documents and powerpoint presentations
  • Establish face to face and online networks
  • Create visual design components and e-marketing communications.

Your Certificate IV Marketing prepares you for marketing roles such as:

  • Marketing Manager/Coordinator/Officer
  • Marketing Researcher
  • Marketing Assistant
  • Online Marketing Manager

Your qualification prepares you for roles such as:

Successful completion of this qualification provides you with the opportunity to become a direct marketing officer, market research assistant, marketing coordinator/officer or public relations officer.

For information about jobs and pathways, please see joboutlook.gov.au

Further study opportunities:

Diploma of Marketing or a range of other diploma qualifications

Course overview

Course details

Course Overview

Where Balga
Midland
Northbridge Building 1
Duration Six months (one semester) full time
How Full-Time
Online
Traineeship
When This course is available for Semester 1, 2017.

Successful completion of this qualification provides you with the opportunity to become a direct marketing officer, market research assistant, marketing coordinator/officer or public relations officer.

For information about jobs and pathways, please see joboutlook.gov.au

Further study opportunities:

Diploma of Marketing or a range of other diploma qualifications

Please contact the college to receive an indicative price for this course.

Local full time students

Course fees are made up of two components, tuition fees and resource fees.

Tuition fees are determined by multiplying the course fee rate by the nominal hours, which is the number of hours in which an average student could be expected to complete each unit. They are not the hours of training or instruction.

Resource fees are charges for material that are essential to a course or unit, and are purchased by NMT to be used by students during the course.

Fees may vary depending on the units you are enrolled in so an approximate amount has been shown. You will be given the exact amount of your fees at enrolment. Part time student fees will vary depending on the number of units you are enrolled in.

Please note, you may also need to buy textbooks or equipment for your course.

For details see the indicative fees list here.

International Students

If this course is available for International students you will need to pay your course fees to TIWA when you accept your offer.

GROUP 01 CORE UNITS

Unit Title National ID Unit of Study
Make a presentation BSBCMM401 AUI59
Profile the market BSBMKG401 AUH38
Analyse consumer behaviour for specific markets BSBMKG402 AUJ44
Conduct market research BSBMKG408 AUK63

GROUP 02 ELECTIVE UNITS

Unit Title National ID Unit of Study
Conduct e-marketing communications BSBMKG412 AUH33
Undertake marketing activities BSBMKG414 AUM20
Organise meetings BSBADM405 AUI24
Create visual design components CUFDIG304A D1110
Write complex documents BSBWRT401 AUK28
Establish networks BSBREL401 AUL56

North Metropolitan TAFE is committed to ensuring that all international students have an enjoyable experience studying in Australia. Students are supported by a dedicated International Centre team who provide personal counselling, course advice, student support and many other services.

Fees, applications and enrolments for International Students are different to those for local students. International students must be enrolled in full time study on campus. For more information about courses, enrolment and course fees for international students:

TAFE International Western Australia,
Department of Training and Workforce Development - Customer Service Centre
Level 7, 3 Forrest Place, Perth WA 6000
Tel: +61 8 9218 2100
Fax: +61 8 9218 2160
Email: study.tiwa@dtwd.wa.gov.au
Web: www.tafeinternational.wa.edu.au

or

International Centre
North Metropolitan TAFE
30 Aberdeen Street, Northbridge, Western Australia, 6003
Tel: +61 8 94271873
Fax: +61 8 9427 1992
Email: internationalstudy@nmtafe.wa.edu.au
Web: northmetrotafe.wa.edu.au

If this course uses TAFE Admissions, to study full-time in 2017 apply through tasonline.tafe.wa.edu.au.

Part time enrolments are usually done in late January and mid June each year while online and continuous enrolment courses normally have enrolments available at any time, for help enrolling or for more information:

call: 1300 300 822 or email: enquiry@nmtafe.wa.edu.au

International students please contact www.tafeinternational.wa.edu.au.

For apprenticeships and traineeships, you must be employed in a training contract by an appropriate organisation to study.

For all other enquiries please call us on 1300 300 822 or email: enquiry@nmtafe.wa.edu.au

Entrance Requirements

School Leaver Non-School Leaver AQF
C Grades in Year 11 WACE General English, and OLNA or NAPLAN 9 Band 8 C Grades in Year 11 English and Maths or equivalent Certificate II or Certificate III

 

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Page last updated March 24, 2017